02 / ServicesWhat we do
A complete Meta paid social practice, not a list of deliverables.
Most agencies sell services because services are easy to price. We sell outcomes because outcomes are what get renewed. Below is how the work actually breaks down — every engagement uses some combination of these, structured around what your account actually needs.
— 01
Account architecture & strategy
The foundation. Built once, refined continuously.
- AuditFull account teardown. Campaign structure, audience overlap, creative fatigue, attribution gaps. You get a written diagnosis before we propose anything.
- BuildCampaign architecture aligned to the funnel. Prospecting, retargeting, and retention — sized to your budget, not to an agency template.
- ForecastSpend & revenue projections by month. Tied to realistic CPMs, CVR ranges, and AOV — so we agree on what success looks like before we start.
- GovernWeekly cadence, monthly strategy. No surprises. No dashboards you have to interpret yourself.
— 02
Creative production
The single biggest lever in Meta in 2026. Treated like the leverage point it is.
- IdeateConcept frameworks per quarter. Hook angles, problem-solution sequences, UGC structures, founder-led narrative — rooted in what's actually converting in your category.
- ProduceStatic, motion, and UGC video at volume. 20–40 fresh creatives per month, sized for feed, reels, and stories.
- TestStructured testing protocol. Hooks isolated from offers isolated from formats. We learn what's working — not just whether it's working.
- IterateWinners refined into ad families. One winning angle becomes a dozen variants. Compounding, not churn.
— 03
Tracking & attribution
Before we optimize anything, we make sure we can measure it.
- PixelPixel & Conversions API setup. Server-side events, parameter pass-through, deduplication — done right the first time.
- OfflineOffline conversion tracking. CRM admissions, booked appointments, in-store visits — the events that actually matter for many of our clients.
- PrivacyiOS 17, consent mode, and signal recovery. We assume Meta will keep losing data and build for it.
- ReportOne source of truth. No more arguing with the platform about what 'actually' happened.
— 04
Daily account management
The unglamorous work that compounds.
- ManageBudget shifts, creative rotation, audience refreshes. Daily, by a human who has context — not by automation that doesn't know your business.
- WatchSpend pacing, frequency control, fatigue signals. We catch problems before they become weeks.
- RespondSlack-based working relationship. Quick decisions, fast loops. The same speed you'd get from a senior in-house marketer.
- ReviewWeekly performance report. Monthly strategy session. Clear, honest, no theater.